Messe i Las Vegas

Inspiration fra USA

Er lige vendt hjem I sidste uge fra en yderst spændende og inspirerende messe I Las Vegas. Messen  hed Vegas Cosmetic Surgery 2012 og var samlings punkt for over 1000 behandlere verden over.n Messen var sammensat med workshops og forelæsninger fra hele verden, så programmet lød dagligt fra kl 8 til 19 om aftenen.

I pauserne kunne man besøge de producenter der havde valgt at udstille. Det var lige fra implantater, lasermaskiner til det nyeste ind for ansigtscanning.

Messen blev afholdt på Bellagio hotel I Las Vegas som udover sine meget smukke faciliteter også er ludomanernes mekka, der kunne spilles overalt på hvad som helst.

 

 

 

 

Første dag gik med forelæsninger omkring marketing, her var der meget fokus på brugen af hjemmesider, socialmedier såsom Facebook, Twitter, Youtube, Linkdin og selvfølgelig brugen af Bloggs. Må da nok sige man stolt kunne vende blikket mod sig selv og sin egen klinik og sige jeg er da meget godt med på beatet.Der var meget fokus på hvordan man som kunde/patient kunne finde frem til den rigtige klinik og at det skulle være nemt og overskueligt både at booke sin tid online men også at have en inspirerende og funktionel hjemmeside.Fokus gik også meget på at have sin hjemmeside i mobilt design så bruger af smartphones kunne anvende ens hjemmeside på lige fod med en PC bruger, her er der så lidt at arbejde på kunne jeg konstatere.

Dag 2 fik jeg 15 min præsentation blandt mine kollegaer ”overthere” har da stået og talt til 400-500 mennesker før, men det var da lidt anderledes at skulle stå foran de førende i verden på dette område, men der blev da klappet efterfølgende og flere kom faktisk hen og ville udveksle visitkort.

 

 

 

 

Jeg blev hurtigt klar over at fokus på det æstetiske område, på nogle områder er  milevidt fra hinanden, når vi snakker Europa  og USA . Vi kigger meget på det naturlige look og ønsker sjældent at overdrive, hvor man i USA har set en tendens til at møde patientens ønsker uden at stille sig kritisk herfor som behandler, det har så medført at rigtigt mange og desværre også kendte amerikanere er blevet skræmmebilleder på det æstetiske område.

Dag 3 gik med at overhøre andre behandleres erfaringer og se dem behandle live, det var spændende og noget anderledes. Men bare det at komme hjem med en smule gør en stor forskel, jeg befinder mig i et felt der er i rivende udvikling, der er mange producenter der prøver at komme ind på markedet og skubbe de gamle ud, og hertil må jeg sige nytænkning er godt, når man skal have patientens sikkerhed som første prioritet.

 

 

 

 

Dag 4 var jeg til en udvidet workshop omkring huden, hvor der var fokus på de synlige og usynlige skader i vævet. Til at lokalisere og diagnosticere dette var der kommet en revolution på markedet inden for ansigts scanning Image pro 2, i klinikken har var den første som er 3 år gammel, men teknikken udvikles og forfines hele tiden, så det endte med at jeg købte en hjem til klinikken som kommer i anvendelse inden for de næste 3 til 4 uger.

Den kunne identificere skader i det underlæggende væv og tage 3 D billeder, så man kunne se skadens udvikling gennem hudlagene, både hvad angik sol skader, akne, porestørrelse.

Den kunne måle bryn og øjenhøjde i relation til ansigtets ældning således man kunne forebygge denne proces igennem behandling.

Så her glæder jeg mig meget til at få et nyt stykke værktøj til glæde for kunderne/patienterne i klinikken.

Så alt i alt en meget inspirerende og lærerig tur. Næste gang står den på Moskva i september.

  1. Det lyder som en utrolig spændende og inspirerende tur. Dejligt med feedback fra dit foredrag, fra de andre proffer,, lyder interessant med det nye apparat du anskaffer, tænk hvor hurtigt teknikken blir bedre.. Håber at besøge jeres fine klinik i Kbh snart.
    Mvh Sygeplejersken

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