Mænd og kosmetiske behandlinger:

Flere og flere ‘Almindelige mænd’ henvender sig til kosmetisk behandlinger end nogensinde før.

Botox/Vistabel topper listen over mændenes foretrukne behandlinger og derefter kommer filler behandlingerne med eks. Juvederm. Juvederm Voluma som er beregnet til ansigtskonturering eks. Fremhævelse af kæbe og hageparti er  i stigende grad populært.

Af andre mindre indgreb er laser behandling til permanent hårfjerning også blevet et hit og ligger på tredje pladsen over kosmetiske behandlinger.

Derefter kommer de regulære operative indgreb som eks. fedtsugninger af specielt mave og ”lovehandles”

Stigningen af kosmetiske indgreb er steget med næsten 30 % over de sidste 3 år og er i 2-3 % fremgang årligt, så pas på piger, i blive snart overhalet.

En anden bemærkelsesværdig ting er at mænd faktisk er bedre end kvinder til at følge op på deres behandlinger og faktisk også bruger i gennemsnit flere penge per. Kosmetisk behandling.

Fokus på det mandlige ideal er også ændret markant over de sidste år. Idealet har næsten til alle tider været en maskulin krop, der har skulle udstråle selvsikkerhed og være brugbar til hårdt arbejde. I 1960’erne, den såkaldte hippietid, var det dog populært at være tynd og ranglet. Man begyndte nu at sætte stor fokus på sammenhold og ligestilling og gå ind for fred. Grundet dette dannedes moden med det lange hår og den nøgne og naturlige krop, der var inspireret af indianerne. De ville være modsætninger til de karseklippede, autoritetstro og veltrænede maskuline soldater.

Det har næsten altid været mændene, der har været de stærke og magtfulde, men i de senere år har kvinderne fået mere kontrol. Dette kan afspejles i, hvordan kvindernes kropsideal har ændret sig fra den feminine og usikre kvinde til den mere selvstændige og veltrænede. I dag skal mændene stadig gerne have en maskulin krop, dog mere veltrænet end nogensinde, med store muskler i både ben, mave og arme.

Gennem de sidste 20 år er mandens krop blevet en slags sexobjekt. På den måde er der også blevet mere ligestilling mellem kønnene med hensyn til for eksempel fremstilling i reklamerne.

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